Chapter 2: IDENTIFYING COMPETITIVE ADVANTAGE
     Competitive Advantage is a product or service that an organization's customers lace a greater value on the similar from competitor.  It is temporary because competitors keep duplicate the strategy.  The company should start the new competitive advantage.      Introduction     Michael Porter's  Five Forces Model is useful tool to aid organization in challenging decision whether to join a new industry or industry segment :           Buyer Power    The ability of buyers to affect the price they must pay    for an item.  High :   when buyers have many choices of whom to buy.  Low :   when their choices are few.  To reduce buyer power (and create competitive advantage) an organization must make it more attractive to buy from the company not from the competitors.  Best practices of IT   based   : Loyalty program in travel industry. For example, rewards online on free airline tickets or hotels.       THE COMPETITIVE ENVIRONMENT       Bargaining...